Marketing Strategy of a product Nido
... Nido as a product (Marketing strategies) C. ... Product life cycle F. Innovation of Nido G. ... Bibliography I- Introduction: Marketing has developed in an evolutionary rather than revolutionary way. ... Marketing has a long history. One may examine its development by briefly outlining the evolution of the following pre-requisites for a marketing system: 1) commodity surpluses to trade; 2) physical distribution networks to carry these goods to consumers; 3) market places to exchange goods; 4) transactions as the mechanism for exchanging goods for money. II- Nido as a product: marketing strategies It is true that most studies of marketing fundamentals have been made without regard to specific external cultural environments about Nido. ... However, in approaching the study of comparative marketing, two basic questions may be posed: 1) So marketing fundamentals, in contrast to specific techniques and approaches, vary with external cultural-social, political-legal, economic, technological or ethical-differences? 2) to what extent should we expect marketing practice to differ with variations in the external environment? ... When the distinction is made between marketing fundamentals, as expressed in basic concepts, theory, and principles, and marketing practice – the application of marketing fundamentals to a given situation-progress can be made in determining the extent of marketing universality and the transferability of marketing fundamentals. With variations in cultures, one would not expect that application of marketing fundamentals to these varied cultures would always be the same. The organization and operation of marketing in Lebanon is largely the result of factors or forces which in a sense lie outside of the marketing system itself. These factors, in combination, may be called the environment for marketing. The environment represents an organism of basic forces – cultural, legal-political, and economic – which give shape and direction to the marketing system "within." Environmental analysis may be useful in predicting how the marketing mechanism will appear or explaining why it operates the way it does, as well as in permitting meaningful cross-cultural comparisons of marketing systems.