the farm
Analysis of the Situation The Market Situation Opportunities Threats Better technology- allows testing for TDN Long winter or bad growing season may lead to a smaller demand for silage corn seed No leading silage market Foreign market competition, primarily U.S. or other provinces, may cause the market to be competitive on new fronts Large volume of dealers within Ontario, 500 Change in demand for silage seed, dealers focus on grain seed suppliers only Dealers hesitate to purchase high performance silage seed because they are used to the regular purchasing routine Government price controls The Firm’s Situation Strengths Weaknesses Place: Currently supply 175 out of the 500 dealers in Ontario Place: Pioneer has over 50% of market, and therefore a larger operating budget. Place: Most Ontario farmers are no further than 16 kilometers from a Green Acres Promotion: Concentrated markets involve risks, failure of this new market Product: No market leader presently dominates the silage market Promotion: The competition may decide to enter the silage market; therefore they would not have the monopoly of the market.