Barco Projection Systems
Barco Projection Systems Worldwide Niche Marketing Introduction In September, 1989, Barco Projection Systems(BPS) was faced a great challenged from one of its main competitors in the projector industry, Sony Corporation. ... SWOT Analysis of Barco Projection Systems Strength Weaknesses „h High technology „h High quality image „h Full product line „h Strong in graphics projector technology „h Products are not user-friendly „h No strong distribution network in the Far East Opportunity Threat „h Sales growth in graphics projector segment „h High sales potential in Asia in the future „h Introduction of new Sony 1270 product „h Rely on Sony Components for tube supplies The Sony 1270 Introduction In 1989, Sony showed it new Graphics projector 1270in a Boston trade show. ... Market size projection ( in units) Video Data Graphics Total % unit( 1988) 63% 33% 4% 100% Groth rate 0. ... 7% Figure 1 Market size projection ( in dollars) Video Data Graphics % unit( 1988) 44. ... Barco Projection SystemsˇXPricing and Product Strategies When reacting to the introduction of the Sony 1270, BPS has to take the industry product trends, corporate strategy, and distributor & competitor reactions into consideration.