History and Industry analysis of E Trade Financial
Introduction E*Trade Group, based in Merlo Park, California, is a company in the financial services business. E*Trade provides the services of online trading as well as online and retail banking, institutional brokerage and asset management, market data, portfolio management, and options trading. E*Trade Group is among the three top online brokerage firms which include Charles Schwab and Ameritrade. The company offers a wide range of financial services through its wholly-owned subsidiaries, such as: E*Trade Financial, E*Trade Securities, E*Trade Bank, R*Trade Access, E*Trade Mortgage, Business Solution Group, E*Trade Institutional Securities, ClearStation, E*Investing, E*Trade Canada, Dempsey and Company, Tradescape Corporation, and Momentum Securities. E*Trade Group Inc. strives to bring together a personalized and fully integrated financial services solution to its growing customer base. Beginnings E*Trade Group was founded by Mr. ... The company’s name at that time was Trade Plus and it was an electronic brokerage service bureau for stockbrokers. In this setting is where the world’s first online trade took place on July 11, 1983. ... It was until 1992 that E*Trade Securities LLC was born. ... In 1996, E*Trade is under new leadership. ... Cotsakos is named president and chief executive officer of E*Trade Group, Inc. Under Cotsakos’ leadership, E*Trade has substantially grown as one of the global leaders in personal financial services. ... E*Trade Group, Inc. ... It also has options that trade on the Chicago Board Options Exchange and the American Exchange under the option root symbol ET. Company Developments and Achievements E*Trade has grown to be a widely recognized company. ... Through strategic alliances with other companies E*Trade is now able to reach a larger number of customers. ... , which took place early this year, E*Trade wanted to acquire more online customers and Yahoo! offered the audience that E*Trade needed. ... delivered more than 50, 000 new accounts for E*Trade. The company’s objective is to provide its customers with streaming financial data and access to trading through Yahoo’s instant messaging (IM) technology. ... It was first designed at establishing a co-branded web site, aimed at promoting E*Trade to Target and Target. ... In 2001, the deal went one more step up when E*Trade and Target Corporation agreed that E*Trade would set up financial service centers in SuperTarget stores nationwide. This deal is the part of E*Trade’s plan to “expand its physical touch-point strategy.