Hewlett Packard began in Silicon Valley, US, with its founders working from a garage. ... In 1999, Carly Fiorina was appointed Chief Executive of Hewlett Packard, the first ever CEO to be brought in from outside the organization. ... With rivals such as IBM and Sun Microsystems, Hewlett Packard just seems like such a little part of the mix. The Hewlett Packard board knew this had to change, which is the very reason they took their first step into unmarked territory- hiring an outsider as the new CEO. ... She must “recalibrate” Hewlett Packard’s culture. ... She states that Hewlett Packard’s people “are very proud and smart. ...
The nature of the change announced by Fiorina is to compose a gripping image of Hewlett Packard as not only a manufacturer, but an Internet company that can situate a extensive range of products and services; ranging anywhere “from a twenty-five dollar ink cartridge to a one million dollar supercomputer” She wants customers everywhere to have a broad view of Hewlett Packard and understand how such a broad product portfolio stands as a exceptional advantage for them. ... By marrying Hewlett Packards "Invent" and Compaqs "Inspiration Technology," they will build an “innovation machine”. ... Fiorina wants to make sure Hewlett Packard is representing the turn of the next century as opposed to the last one. ... There are many positive aspects to Hewlett Packard’s internal culture, but there are also large lists of things Fiorina will seek to change.
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