Strategic Planning
What is Strategic Management? Strategic planning is a process to provide direction and meaning to day-to-day activities. ... If the organization existed in a static environment in which no change was necessary or desired, there would be no need for strategic planning. ... Thus, strategic planning is both a reaction to, and a tool for adapting to, those changes and creating an organizations future within the context of change. McCune describes strategic planning as a process for organizational renewal and transformation. She identifies another difference between long-range planning and strategic planning: in long-range planning, goals and projections are based on the assumption of organizational stability, while in strategic planning; the role of the organization is examined within the context of its environment. Strategic planning provides the means for an organization to adapt its services and activities to meet changing needs in its environment. ... As a process, strategic planning involves an orderly sequence of activities, each vital to the success of the whole. Strategic planning activities include: 1. ... (1) The planning process depends on a formal information system. ... Evaluation and revision occur at the end of the planning cycle, but may occur at any stage with in the planning process. ... In the simplest terms, a strategic plan can help improve performance.