...
Getting back to competition, I was able to research that Cannondale has positioned itself in the ‘high-performance’ segment of the industry. ... Hopefully, Cannondale will also continue to see the value in the ‘Made in the USA’ label. ... Cannondale has been such a success because they focused on their target market. In the case study, there were more engineers than marketing personnel at public events. ... This ongoing focus on innovation will differentiate and illuminate Cannondale from its competition. ...
The key elements for Cannondale’s strategy for competing in the in mountain bike industry can be broken down in its key parts:
1. Product Innovation: As Cannondale was the first company to introduce the mountain bike in 1984, and was the recognized leader in producing quality suspension systems, it plain to see that they will continue to enjoy a competitive advantage. ... As we saw in the case, Cannondale’s competition purchases their models from the Far East. ... Purchasing – To effectively reduce lead times and lower inventory levels, Cannondale has effectively and wisely shifted their purchasing to fewer domestic buyers rather than purchasing internationally. Doing so not only allows Cannondale to take advantage of high-volume discounts, they can have supreme confidence to ethically market the ‘Made in the USA’ label. ... Sales and Distribution – Cannondale sells its bikes to specialty retail shops. ... In this way, Cannondale is able to better manage its relationship with its channel. ... Research and Development – Cannondale has a history of committing itself to developing lighter, stronger and more comfortable bikes than its competition. Cannondale has also been responsible for starting more trends in the industry than any of its competition. ...
The following is a SWOT Analysis for Cannondale Corp. ...
Threats: Waning sales during economic slow-downs, competition getting better at reaching the bar established by Cannondale, bicycling might just be a fad, fluctuations in international currency.
From the data presented in the case, we can see that Cannondale’s performance has been rather steady over the last five years. ...
Regarding Cannondale’ entry into the off-road motorcycle market segment, I was rather surprised that they not only introduced new frame designs, but are working to bring a new engine design as well. Cannondale’s success, again, has been attributed to making lighter, stronger and more durable and comfortable frames than its competition.
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