EuroDisney problems
EuroDisney Group 6: Jack Travers Alma Rea Geraldine Tully 1. Factors contributing to EuroDisney’s poor performance in its first year: Ÿ Families reluctant to spend the $280 entrance fee. ... To what degree were these factors foreseeable, and controllable by EuroDisney or the parent company Disney? ... EuroDisney should also have research French cultures more thoroughly and predicted that they may have reacted in a more patriotic fashion. ... What role does ethnocentrism play in the launch of EuroDisney? ... EuroDisney, b. ... How do you access the cross cultural marketing skills of EuroDisney? ... Perhaps focused market research may have solved some of their problems. ... Do you think that the success in Japan predisposed Disney to be too optimistic, and do you think that the company would have had the same problems if they located in Spain? ... Also the Parisian area is very expensive and hence EuroDisney followed suit. ... State some marketing techniques to help EuroDisney management, and state the problem you are addressing, and how this technique may help solve this problem.