Attractions Management Review of Uluru
... One of the most popular Australian tourist attractions is the Uluru - Kata Tjuta national park The national park is situated in the Central Australian desert 462km Southwest of Alice Springs. ... "The Uluru - Kata Tjuta National Park is considered to be an example of both cultural and natural heritage of universal value" (www. ... 1 Uluru Uluru measures 9. ... Uluru is thought to be over 600 million years old. ... "Uluru is also considered a significant symbol of national identity by all Australians" (www. ... Uluru can also be climbed which is very popular with tourists and one of the main reason for their visit to the rock. ... For tourists who enjoy walking but do not want to climb the steep slopes of Uluru there are many different walks around the base of the rock which provide some beautiful desert scenery and a decent walk. ... Kata Tjuta are situated about 50km from Uluru and are seen by many as being more spectacular than Uluru itself. ... However Uluru is much more famous around the world and people are mostly drawn to the area to see Uluru and only really visit Kata Tjuta because it is relatively close to Uluru. ... 4 Aboriginal Culture Uluru is a world-renown spiritual icon for local aboriginal people. The importance of this huge monolith to the Anangu (local Aboriginal people) is as important if not more important than the importance of Uluru to Australia as a whole. ... ca/~benbow/uluru, 13/11/02) However the local Aboriginals are against tourists climbing Uluru as they see it as a sacred site. ... 0 Demand As one of Australias premier tourist attraction there is an extremely high demand for visiting the Uluru Kata Tjuta national park. ... The attraction with the most demand is Uluru itself and it is climbed by 200,000 people every year. ... The town of Alice Springs which is 462km benefits an awful lot from the lure of Uluru and Kata Tjuta. Alice Springs is viewed by many as being directly next to Uluru and they are sometimes presumed to be the same place, in reality they are as far apart as Edinburgh and London. This can only be a good thing for Alice Springs as many of the people who visit Alice Springs would not go to Alice Springs unless they were visiting Uluru. Alice Springs makes a lot of money from Uluru and its image. The majority of tours going to Uluru commence in Alice Springs where many of the tour operators are based. ... 0 Management Of Visitors The Uluru Kata Tjuta national park manages its visitors very well. One of the main initiatives with the management of the tourists is to help preserve the Aboriginal culture within the park. ... The local Aboriginal people have a big part to play in the management of visitors and in 2001 Uluru was closed to climbers for 11 days to mark the death of a senior Aboriginal custodian. ... 0 Promotion and Marketing Uluru is one of these easiest recognisable symbols of Australia to visitors from over seas. This means that virtually every tourist visiting Australia is aware of Uluru and will all have it in mind to visit it. Due to this reason the Uluru Kata Tjuta national park does not need a very big advertising or promotional initiative to get people to visit the area. However when tourists do arrive in the national park they are maybe not aware of the attractions (Kata Tjuta) that are available to them as they are simply overshadowed by the world famous Uluru.