KFC
... KFC emphasizing positioning within an industry as KFC more generally distinguishes from other firms in the chicken chains market and develop unique competencies with its “Colonel Sanders Recipe Kentucky Fried Chicken” that captured a huge and loyal customer base and achieve competitive advantage. ... Subsequently, KFC continued to dominate the chicken segment, with the sales of $4. ... In the case study, PepsiCo’s strategy of diversifying into three distinct but related markets- soft drinks (Pepsi), snack foods (Frito-Lay), and fast-food restaurants (KFC, Pizza Hut and Taco Bell) creating one of the world’s largest consumer product companies and a portfolio of some of the world’s most recognizable brand. ... PepsiCo spin off its fast food chains (KFC, Pizza Hut, and Taco Bell).