Beach Culture Drowns Bush Culture
Beach versus Outback, which will win the heart of Australia? ... Is it the “perfect” weather that creates a national ambience of informality and relaxation, or is it the way the culture draws the visitor, captivates them and forges wonderful memories of sun, surf and sand? ... This major finding clearly shows that the beach has been emphasised to the nation and the globe as the premier destination rather than the outback by publicity from the media. ... The rugged lifestyle of the bush and the muscular stockman wearing his Akubra and Drizabone was once the traditional national image, but of late, the beach culture and the bronzed surfer have now been elevated as our country’s new image. The interaction with nature is an integral part of the Australian Identity but with the increase of urbanisation, the bush image has faded almost to oblivion.