Role Of Big Brands In Globilization
The Role Big Brands Play In Globalization Big brands such as Nike, McDonalds and so on are hugely responsible for globalization in the way that they dominate the market place to such an extent that locally based businesses have very little chance of surviving in a place where these such companies are situated. ... Big brands set a trend that the consumers are comfortable with and do not want to change in a hurry because they are comfortable with it.