BOOK REVIEW THE INVISIBLE CONTINENT
THE INVISIBLE CONTINENT: FOUR STRATEGIC IMPERATIVES OF THE NEW ECONOMY 1.0 INTRODUCTION Master strategist Kenichi Ohmae likens the business world that has been developing in the past decades to an "invisible continent". The "continent" of the title is the new space that has been discovered and developed with the rise of the Internet and e-commerce. For Ohmae, the Internet is an “invisible continent”, a vast virtual geographic area without government or laws. By Ohmaes reckoning, the invisible continent was born in 1985. ... He writes frequently for the Wall Street Journal, New York Times, Newsweek, Harvard Business Review, Washington Post, Japan Times, and other publications. ... 0 MAIN THEME Focus on "strategic imperatives," which is the four things that every company and country must succeed at if they are to flourish on the invisible continent. ... Ohmae worries about the governance of the new continent and about a new sort of Cold War, fought by businesses rather than governments. ... These invisible platforms are the universal standards that dominate the market. ... The author explains the essential nature of arbitrage because it can provide a multiple-based wealth on the invisible businesses. ... The author indicates that on the invisible continent price is no longer based on a credential shared with other professionals but based on people’s willingness to pay for services. ... On the invisible continent, consumers dominate the economy. ... A Strategy for A New Continent. ... On the invisible continent core competence is defined as the ability to manage a company that is almost a non-company. ... Furthermore, the region also must be fully committed in its legal framework, its socio-political predisposition and human training to migrate into the new continent. ... Any country which plan to achieve borderless world on invisible continent must recreate the 3 industries (Telecommunications, Transportation and Finance) by deregulate these industries. ... In developing customer base, the nations of new continent must present their people with a vision for better life. ... As people settle in invisible continent, issues like values and principles may be raised when creating new civilization of the new continent. ... In the new continent value is almost independent of cost. ... Governing the New Frontier: In the new continent, there is no conventional government. The internet, the regional activity and the multiplying mathematics naturally make-up the new continent. The new continent will be constrained and limited by cyber-law, regulation of multiples and arbitrage, international financial crime, regulation of cyber-crimes and transactions and taxation of electronic commerce. ... Education Is the Fundamental Lever For Success: The real education of the invisible continent will start at home. ... The Invisible Continent is a "timely, well-written, and well-organized book“. ... The Invisible Continent offers invaluable insight for individuals and companies seeking success in the 21st century. ... The book provides a lot of in depth knowledge about the way the businesses and economy are changing.