UK print advertisement analysis
... This work aims to analyse the a UK print advertisement based on marketing, consumer behaviour and advertising theories, justify the media form and evaluate the layout of the chosen print advertisement. Thus, to tell the objectives of the chosen print advertisement are and how they are being achieved. There is a coffee print advertisement which brand is “illycaff? ... The reason why the author would like to analyse this advertisement is it brings the reader special impression and imagination. In the following chapter, the depth analysis of the market environment, market rivals, market segmentation and consumer behavior will be evaluated relative to this advertisement. ... 1 Coffee in the UK hot drink market overview 2. ... culture, with pubs serving coffee and tea, and coffee shops spreading across the UK (e. ... 2 illy’s advertisement illy places great importance on communicating its values with its customers. ... Chapter3 Analysis 3. ... Actually, advertising is not simply advertisement. ... Thus, as mentioned before, advertising is not simple advertisement. ... , 1999, Consumer behaviour a European perspective, 5th edition, Prentice Hall, USA Within the stages, information search is related to advertising, as advertisement communicate between advertiser and consumers. ... The decline stage will come, in this situation; the function of advertisement is to slow down the decline of product and keep a good communication with consumer let them still feel fresh of the product. ... For the illy’s advertisement, it is not easy to find that they are relative to art from year 1990. ... Thinking is another factors in illy’s advertisement. The consumer who saw this advertisement will image the taste and savour of illy coffee as same as women’s body. ... Third, illy is the only beverage advertisement in this magazine; it outstand from other ads and give an impression of illy. Meanwhile, it is the specialty that the author would like to analyse illy’s advertisement. ... 4 Design of illy’s advertisement Within illy’s print advertisement (See figure 3. ... The headline, awakening, match with the visual, a passion and sexy lips (photography) in the middle of advertisement as well as a piece of artwork, a naked woman’s body lying at seaside, in the bottom. ... From the author’s point of view, the advertisement combine the illy’s culture ? ... 4 Current illy print advertisement Source: “HARPERS & QUEEN? ... The advertisement of illycaff, which based on consumer behaviour ?