Nokia A Phone for Every Segment
... Introduction: Nokia, which was a paper manufacturing company, started in 1865. ... In 1990s, the divesting of all other business except telecommunications made Nokia to become the professional in telecommunications and come into such a great success today. Nowadays, Nokia plays the leading role in mobile handset and telecommunications businesses. ... The success of Nokia is not by luck, but by its correct business strategy. ... Mission: The mission of Nokia is simply to connect people. ... SWOT Analysis: Reputation is the greatest strength of Nokia. Yet, it makes its competitors follow its designs and functions, and compete with Nokia by selling the cell phones at a lower price. Besides, Nokia sells its mobile phones in over 130 countries, which is a national famous brand. ... Also, Nokia produces many different kinds of cell phones, which suits nearly all kinds of customers. Yet, it causes a threat that they cannot play the leading role in all segments, such as the Basic segment because other companies can generate cell phones with similar features but with lower price since they do less advertisement than Nokia does.