where does Delta stand

Delta Air lines is considered the third largest carrier in the nation, and faces intense competition from other major firms in the aviation industry such as Continental Airlines. More competitors are referred in the article “Delta singing a new tune”, which are Airtran, JetBlue and Southwest. ... Which explains how Delta operates in such a market structure. Although the information above illustrates that Delta applies all the characteristics that help to be an oligopoly. ... For example, “the discount Delta fleet will have 33 inches of legroom between seats, compared with the 32 inches on JetBlue” further more on the following paragraph of the handout “We decided that we’re going to be distinctive and have distinctive product.” Delta has to act strategically because of the way his competitors will react.

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