WHAT IS DESIGN
INTRODUCTION Design is a word with no exact definition. ... As a noun, design generally refers to some object or other entity. ... Although it is a practice that has existed long in the society, no one knows the exact meaning, as there is no absolute definition to design. Design is an area that can be viewed differently from different areas. ... This essay will point out design as a form of visual communication; design as a language; design as a measurement of value; design is subjective; design is problem solving; and how design can be used as a marketing tool. WHAT IS DESIGN? ... 1 Design is a form of visual communication In the article Wicked Problems in Design Thinking, Richard Buchanan (1995; 7) states the four broad areas that design is explored throughout. The first two areas reflect design as a form of visual communication. The first area is the design of symbolic and visual communication. The traditional work of graphic design is combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters and signs, and it is expanded through photography, film, television and computer design. The second area is the design of material objects. In everyday products, design really involves and concerns about the form and visual appearance. Organizing visual communication in society is what Jorge Frascara (1995; 46) considered what graphic design does. ... 2 Design is a language Language is something that creates an interaction between people. In design, language works the same way; it is a way of sending messages and receiving messages. ... Every graphic design piece has reasons. Someone has something to communicate to someone else through the design. ... Messages in design are organized by the designer through a pattern. This pattern lies between the piece of design and the viewer.