Doing Business In Germany
... “Germany, Johnson”, said the CEO. “The marketing gurus think we can expand into Germany. ... ” I finish typing in “Germany Market” and look up at the CEO who looks relieved that he’s delegated this task to me. ... Then again, he appointed me to VP of Business Development, so why should I complain. ... When exporting to Germany, I discovered that government regulation is often complex and may offer a degree of protection to the already established local suppliers. ... What if we decided to manufacture in Germany instead? ... Germany’s labor force is also aging and the educational system puts German kids near the bottom of the heap. ... Of course, my technology roots think that we may be better off concentrating on our Internet channel to break into Germany. Germany’s Internet commerce market is among the most sophisticated in the world. ... We could target both Business to Business and Business to Consumer commerce with our product lines. ... After a long lunch break, I decide reluctantly to continue my research before updating the big guy that Germany doesn’t look promising so far. ... We can use the German fairs to conduct market research, see what our competition is doing and test pricing strategies.