Daves Deli situation analysis
... 0 Market Analysis 3.1 Macro-environment Market Analysis 3. ... 1 Social/Cultural Analysis Philippines Country History Philippines was once colonized by Americans. ... Most importantly for Dave’s Deli, they own a microwave oven. ... 2 Political Analysis Political System Philippine, a republic government is famous with their corrupted political system. ... 3 Economic Analysis Economic Statistics Philippine economy: Mixture of agriculture, light industry, and supporting services. ... Therefore, Dave’s Deli should concentrate on distributing their products in Manila and also because of the poverty rate in Philippines is quite high which is 40% of the population (Central Intelligence Agency, 2002). ... 4 Technological Analysis Philippine is currently developing a road map for the ICT sector. ... 2 Micro-environment Market Analysis 3. ... 1 Customer Analysis The primary target group of customers will be people from the middle level income and above. ... They are more health conscious and demand for nutritious food that Dave’s Deli will be providing to this segment in Philippines. ... 2 Competitors Analysis Probable competitors are as follow:- Purefood Co. ... 2 Company’s Analysis Among its strengths is it’s high brand awareness within Malaysia. ... Dave’s Deli is a long-standing company in Malaysia. ... Dave’s Deli also has their own Central Processing Unit (CPU) to produce many of their products, enabling them to ensure quality, consistency and hygiene standards. Dave’s Deli’s CPU possesses the technological capabilities to ensure longer shelf life of their products as all items are manufactured through the cook-chill method where they are blast chilled and then blast frozen to eliminate any possibility of bacteria growth. ... Being a purely Malaysian company, Dave’s Deli can also gain various support services from the government. ... As a neighbouring country to Philippines, Dave’s Deli can react to external environment changes faster. ... However, Dave’s Deli also has their own weaknesses that may hinder their rate of success to export into the Philippine market.