Ice Cream Industry in Japan
STRENGTHS During its 20 years of existence, B&J developed several crucial strengths which helped it become one of the largest ice cream producer in the U. ... Some of those strengths include: • Superior Product – Ben and Jerry’s ice cream is widely considered to be the best super-premium brand available today (taste-wise). The production process which includes chunks in all B&J brand ice creams, as well as overall superior ingredients stemming from the companies strict milk and cream policies may account for this strength. ... • Strong Products Line – B&J entire menu totals over 50 ice cream, frozen yogurt and sorbet products, in a vast and unique variety. ... • Scoop Shops – Ben & Jerrys has over 235 franchised ice cream scoop shops (163 according to the case), the majority of them in highly visible locations around the world. ... ice cream brand. ... • International Presence – Ben and Jerry’s has none, which explains why the firm is now looking to expand into Japan. ... • Advertising – While the ice cream may be great, relative few know about it. ... OPPORTUNITIES The super-premium market involves only a few players as powerful as Ben and Jerry’s, and the firm has some opportunities which, with the right moves, it would be able to capitalize on: • International Markets – Around the world, billions of dollars are annually spent on ice cream. ... The thick and creamy ice cream may lose popularity if Americans suddenly become more focused on their health. ... INTERPRETATION OF FINANCIAL PROJECTIONS Ben and Jerry’s ice cream is a strong player in the U. ... super-premium ice cream business, nabbing over 34% of the $361 million market (second to only to Häagen-Dazs). But in relation to the entire ice cream industry, B&J is only 5th largest at 3.