EASYJET SWOT ANALYIS
SWOT analysis for Easyjet A SWOT analysis is used to show a companies Strengths, Weaknesses, Opportunities and Threats. This is easyjet’s SWOT analysis; Easyjets strengths, Easyjet is Europes leading low cost airline this means that it is on top of the market in the no frills, low cost airline industry. ... With the loss of popularity with the Schelduled airlines for example British Airways, easyjet have found themselves in a growing market, this means all of easyjets products are being used in an expanding market. As easyjet uses a ticketless travel policy which means they don’t worry about issueing customers with paper tickets before they travel just a confirmantion number, their customers don’t have to worry about collecting tickets before they travel and it is cost effective for easyjet as they do not have to worry about the cost of issueing paper tickets which in turn helps the environment. With the majority of easyjets customers booking their tickets over the internet, easyjet do not have the worry about paying any travel agencies commission and also with customers booking their tickets over the internet easyjet do not have the worry of administration or distribution costs.