The intention of this project is to develop an international strategic plan for Pepsi Cola to have the ability to produce and market its power drink, known as Gatorade, in Ecuador.
Ecuador, currently populated with almost 13 million inhabitants, has consistently grown over the years; therefore making it a positive investment opportunity for Pepsi Cola and other companies just like it. Soccer, one of Ecuador’s highlighted sports, is also a key reason why we chose this country. ...
Ecuador’s government system is similar to that of the United States, it is a Presidential Unitary Republic. ...
One of the major and rather recent government actions that have helped Ecuador with its economic position/stability is the Constitution of 1998 – “A constitution for Ecuador’s development.” There were two primary reasons for the development of this new Constitution, one of them will indirectly have a positive affect on those countries and companies who eventually will want to do business with Ecuador. ... These norms are expected to promote private investment, to open the country to foreign capital, and to give legal security to those who invest in Ecuador’s development.
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