Creativity In The Business World
Creativity. ... From the lecture I came to the conclusion that creativity was simply “thinking outside the square”. ... One very important style of creativity that was looked at in the lecture, was creativity in the business world. ... The area I have chosen to investigate is the importance of using creativity in the business world. I will also be investigating what types of firms and their subsequent departments tend to use creativity in the running of their business. Initially I wasn’t quite sure about how to research a topic of this type, but soon came to the conclusion that getting out and amongst the business’s was really the only way to get the information that I needed. I also found some very useful information from the web sites of business development firms that saw creativity as a integral part of building a good business. “Talking about innovation or depending on creativity is recognised by companies as being vital”. This quote comes from the website of the Prevail Organisation, an American based business development company. ... The information on the foundation and importance of creativity in business is all sourced from this organisation. If the world of business wants to exceed its current levels of profitability and efficiency they need to look at new ways of doing things. This is where creativity comes into the business world. ... David Tanner, the former director for the department of creativity and innovation at the DuPont Company, tells in his book “total creativity” how DuPont saved 30 million dollars as a result of one creative idea applied to the manufacturing process. Another great and quite well known success story of creativity is the invention by the 3M corporation of post-it notes. ... Without the creativity and innovation of such people where would we be today? ... I have given a few examples of how creativity in the business world has been overwhelmingly successful and prosperous in the past. ... From my comments and the example I have given it should now be clear how vital creativity can be in running a business at maximum efficiency. Creativity is seen by a lot of unenlightened people as being something solely to do with art, such as paintings or sculptures.