Kohls vs Saks Fifth Avenue
... While some companies that compete in the same industries may use completely different strategies, such as Kohl’s department store and Saks Fifth Avenue. ... Saks Fifth Avenue Saks Fifth Avenue is one of the leaders in the luxury department store sector. ... Saks leverages its prestigious reputation to its full advantage. Just the mere mention of “Saks Fifth Avenue” to any shopper conjures up images of luxury goods, impeccable service, and a posh atmosphere. Saks strives to be the ultimate provider of high-end designer goods for its wealthy and fashion conscious customers(SaksIncorporated. ... Saks strives to fulfill all of its customer’s desires by consistently providing attentive, personal, and customized service to all that visit the store. Saks is exceedingly aware that their customers expect a very high level of personal service when they shop. To meet their demands, Saks employees must undertake extensive training programs on the products they are selling, as well as how to best be of service to their clientele. ... Saks further provides concierge/host services during select times during the year, as well as valet parking in most high-traffic stores(Hoover’s. ... Saks’s competitive priorities center around quality, in both the goods that they sell and the service they provide. Saks is not simply selling luxury items. ... Therefore, Saks strives to emphasis their excellent service to their customers, not their rock-bottom prices. Saks’s value adding system focuses on providing both convenience and personal service to their customers. By stocking all of the major fashion labels and houses under one roof, Saks provides one-stop shopping to those customers with designer tastes. From buying cashmere robes to an evening gown and heels, Saks strives to meet all of it’s customer’s retail needs. Saks’s further adds value through its renowned personal service to its clientele. By offering a variety of services as mentioned above, Saks strives to build personal relationships with its customers, in hopes of building customer loyalty, and in turn, having those customers become regular Saks shoppers. These very strong and loyal customer relationships that Saks so painstakingly develops are precisely what gives them an edge over their competitors, and a competitive advantage in their industry. Although both Saks and Kohl’s exist in the retail industry, they have very different competitive priorities. While Saks focuses on providing the highest quality of goods available to their customers, Kohl’s strives to provide their customers with the best value for the lowest price. ... ” (Incoming Kohl’s will Challenge Discounters and Department Stores) Price is not nearly as important of a selling point among Saks’s customers as it is among Kohl’s customers. People shop at Saks for luxury, designer goods and are more than willing to shell out high prices for these items. ... While many differences exist between Saks’s and Kohl’s competitive priorities, their value-adding systems are somewhat similar. ... While Saks aims to keep abreast with high-end fashion houses, Kohl’s tries to stay current with trends that the more mainstream public desire.