Sex Dominated
Sex dominated SEX! ... It seems everywhere we look there is an ad, in one way or another, relating to sex. ... Our addiction with sex, sexuality and the sexual form is shaped by the media’s constant bombardment of ads telling us how sexuality should be expressed. Advertisements daily send messages to our brains about what is the norm and what is not; what is sexy, what is not; and how to treat the opposite sex. Sex in ads has become a big part of our society and of our ideologies. Films such as “Killing Us Softly” portrays an ideology in which ads are described as killing women, through means of changing them into sex objects (Killing Us Softly). ... The narrator, Jean Killbourne, addresses men as constantly being shown to dominate women in ads or women themselves being shown as sex objects in ads that sell items that have very little sex relations. ... The cologne ad should be about the scent of the cologne and that’s about it, absolutely nothing to do with sex. ... “Killing Us Softly” is focused on a verity of ads from different sources all showing women as sex objects and the males as the devils behind them. What the film fails to relate is that men are just as much becoming a part of the sex controlled media as women. ... A humorous twist is played into the ad by having the man stare into his pants; to show his real obsession, but non-the-less the males is used as a sex object to sell. ... The ads show men selling items that have no relation to sex, yet they are shown in a sexy manner. ... A final ad that goes along with Killbourne’s view of women being used as sex objects is the Beefeather Gin ad.