Organic foodstore byuer behaviour in Helsinki area
Organisational buyer behaviour Our organic store will have some organisational buyers, especially from companies and institutions located near our store in the Helsinki area. ... Analysing the organisational behaviour happens in three stages. ... For our organisational buyers important external macroenviromental factors affecting the decision-making process are: the reign of environmentaly friendly values, the “trendiness” of healthy organic food, mad-cows disease and the strenght of the economy (after all our organic products aren’t cheap! ... External microenvironmental factors include the demand of quality organic food from our organisational customer. ... Most people believe nowadays that organic is healthier, and the healthier the product the better it is. The attitudes of our buyers are enthusiastic, when talking about organic farming, small farms and health food. ... The problem recognition stage is where our client ,be it a restaurant keeper, notices that there is a demand for quality organic food within his own customers. During the product recognition stage the restaurant keeper or his chef notices that they need Finnish organic small farming products, but it would be too difficult to bring it themselves from the countryside.