Gatorade celebrated their 35 years of the best selling sports drink ever. The invention of Gatorade in 1965 brought on many competitors on energy restoring drinks. None how ever can even come close to Gatorade’s sales.
Gatorade had a slow start. ... The coach of GT said “We didn’t have the Gatorade…that made the difference” Sports Illustrated published that quote and then the Gatorade sales soared.
In 1967 Stokely-Van Camp acquires rights to produce and market Gatorade. Then Gatorade signed a licensing agreement with the National Football League.
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