FCUK Advertising Strategies
... Their first billboard offering - FCUK Fashion - appeared in England in the spring of 1997. ... " Asked for his analysis of the FCUK campaign, as well as the broader implications of the shock advertising trend, Stan Sutter, Editor of Marketing Magazine, remains relatively low-key: "I hate to sound indifferent about it - FCUK caused quite a bit of controversy in the UK. ... " For Heinzl, the tendency to shock advertising appears to have increased in recent years. ... "Now its seeping into more mainstream advertising, and FCUK is a great example of that.” Beattie lashes out against TV prudes Advertising guru Trevor Beattie has launched a full-scale attack on an advertising watchdog after it refused to allow the new French Connection commercial to be shown on TV. ... Mr Beattie, creative director of TBWA/London and the brains behind Labours election campaign, accused the Broadcast Advertising Clearance Centre of censorship after it rejected his script for the advert saying it contained an "unacceptable level of sexual innuendo". Mr Beattie began his attack in characteristically quirky fashion by reading out a poem about the state of UK advertising. ... "British advertising has to jump through so many hoops. People are allowed to watch all sorts of violence on their screens, but advertising has to be U certificated.