Summary of Study done on web site brochure and collateral material design
The project that I have undertaken involves creating a web site, brochure and collateral material for the company International Leather Designs. The collateral material includes posters and redesigning the stationery for the company. ... It also has a small manufacturing facility that caters to the small customers who are very quality and design conscious. ... Due to the revolutions in digital technology, communication and more specifically, the Internet, the web was selected as an important medium to explore. ... The World Wide Web (http://) forms only a portion of it. ... Studies have shown that most Internet usage is on the World Wide Web (at least 75%) Other portions of the net include gopher (gopher://), ftp (ftp://), newsgroups, etc. Most browsers can access these regions just as easily as they can the web. However, the language of the web, Hypertext Markup Language (HTML) has proven to be adaptive to the needs of the masses, providing Graphical User Interfaces (GUIs) and multimedia content thus making it the most popular one. ... These relate to how the web browser interprets the encoded information and displays it on the viewer’s screen, the size of the site, colours used in the site, etc. ... The Colours: Web browsers have a palette of 216 “web safe colours” these are colours that will be displayed correctly across platforms and browsers. ... When a site is designed for a resolution that is higher than the viewer’s screen resolution, a portion of the page remains outside the screen area. ... To avoid this, the site must be designed at 800X600 pixels. One can also create a web site with a “variable width,” this means that the site expands the tables that it is composed of to match the size (and resolution) of the browser’s screen, giving the effect of an adaptable site.