Marketing "Place"
Place is an important part of the marketing mix for Old Navy. Their objectives are to make their products readily available to the public in most metropolitan areas of the United States and some parts of Canada. There are 798 stores in the United States and 23 in Canada. In 2000 Old Navy launched its Online Store at oldnavy.com. They currently take orders from and ship orders to any address in the United States and is working on availability for online orders in Canada.