Is Advertising to Children Ethical
Is Advertising to Children Ethical? ... According to a 1999 international survey conducted by Consumers International, children have become an increasingly important market for advertisers and therefore, not surprisingly, much television advertising is aimed at children. Because children are less able than adults to fully understand the intent of advertising or its persuasive techniques, they are less able to comprehend the validity of the information that they absorb. ... The choices that children make about what products they spend their money on, and the influence they have on their parents? ... According to a 1998 article in American Demographics, children? ... Children who are enticed through advertising to believe that Pokemon Cereal is something they must have, will work hard to persuade their parents to buy it. ... Children who are allowed to consume sugary foods usually do so at the expense of eating other, more nutritious foods (Zoll, 2001).