External analysis for opening a dining cafe
EXTERNAL ANALYSIS A. ... CUSTOMER ANALYSIS: 1. ... These following questions are composed in order to find out what is the demand of customers towards a dinning- cafe. ... From the chart we can work out a summary like that: Question Analysis Conclusion 1. Reasons for dining out Nearly 80% people want to enjoy themselves or celebrate an event We should focus not only delicious food but good service. ... The reasons why we chose this group as our target group are: - We are going to open a dining café that means it serves the needs of customers with low income but still want to have a nice dinner with an acceptable price. ... Right near our ILLUSION Dining Café there are 3 other restaurants: Lister Restaurant, a luxury one; Medasa, also some kind of dining café and a Turkish Restaurant. ... - Fidessa is a dining café with a medium standard of and food but poor services. ... Special: one price set for each course so that customers easy to control their bill Place Harmonious decoration Simple but impressive decoration Promotion Poor, seldom promotion and advertisement, services Variety of season promotion combined with advertisement Convincing customers by enthusiastic staff and cheap price Staff Trained staff but can not speak English and do not know how to make the customers relaxed when waiting for food Young and enthusiastic staff, although a bit lack of experience but can speak English and know how to make the atmosphere fascinating From the table we see the good signal for ILLUSION Dining Café when we are going to compete with Fidessa, firstly with the aim of being known in customers’ minds and then have a certain number of loyal customers in the long competition with Fidessa.