Public Relations in the car business
The car business has changed direction over the years, the way it is looked upon by consumers, the way it is marketed, and the ever growing competition are all factors to this change. ... It is this fact that makes public relations vital to every aspect of the car business. A car company’s reputation or a car dealer’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. As executives in the car business recognize the growing importance of good public relations to the success of their organizations, public relations will get more popular and used to a greater extent.