In today’s competitive marketplace companies are finding it more and more difficult to stand-alone and be noticed. Many companies employ people to keep their company at the forefront of their industry and usually enlist a Public Relations professional to handle these matters. ... In reality, public relations executives have been advocating corporate reputation as a measurable asset for more than a decade (www. ... Because of this, many companies began a more proactive approach with their Public Relations.
Many companies found that there are several situations where a Public Relations professional is needed. ... Utilizing a public relations professional effectively, a company should be able to avoid getting into embarrassing situations. A Public Relations professional can also be used to market the company by utilizing the media to inform the public about a certain company. There are many roles for a Public Relations professional like helping promote a company’s image, keeping a company out of trouble, or diverting trouble after it’s occurred. In any case, businesses today are finding it more and more essential to enlist a Public Relations campaign.
Jack In The Box
As indicated above, companies today are finding it more and more essential to enlist a Public Relations campaign. ... In fact, Jack in the Box, then called Foodmaker, initially did not handle the public relations crisis very well. It took two days after the health department had traced the bad meat to a Foodmaker supplier before the company addressed the public and had removed all meat from its restaurants. ...
Denny’s and Discrimination
Another example where a good public relations campaign saved the reputation and financial future of a company is the Denny’s discrimination cases. ... Although Denny’s has been criticized for its handling of these matters, their public relations department was able to work through the situation and continue to perpetuate a positive image in relation to race.
Tylenol Tampering Case
Another important public relations nightmares dealt with the Tylenol tampering scare. ... How Johnson and Johnson dealt with this situation set a new precedent for crisis management and Public Relations. ... The company aired commercials within days to regain the publics trust, and a month after the recall, the company embarked on an aggressive Public Relations campaign to rebuild the Tylenol brand.
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