Classical Conditioning in Advertising
Classical Conditioning in Advertising Classical Conditioning is defined as “a type of learning in which a stimulus acquires the capacity to evoke a response that was originally evoked by another stimulus”(Weiten). It is a very effective tool for advertising and is used in many different forms of advertising. By just turning on the television and watching a few commercials you are sure to see quite a few examples of Classical Conditioning. ... But maybe I’m just easily swayed by Classical Conditioning Another interesting example of Classical conditioning is used in a Diet Pepsi commercial. ... Starbucks also uses classical conditioning in one of their commercials however I do not find it very effective. ... Nissan is another company that uses classical conditioning in its television advertising. ... Probably one of the clearest examples of classical conditioning on TV is a commercial for Smirnoff Ice.