E1 – Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy. ... The invoice will contain the following:
o Customer Title
o Customer surname
o Customer Address
o Date Of Sale
o Items ordered
o Quantities ordered
o Price
o Terms and conditions
• External sources – this is data that exists in the form of published materials which is collected from somebody outside of the business, this data can broaden the depth of the current data in the business.
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