Walmart Success
Site Selection Wal-Mart’s selection of sites for their stores is crucial to their nationwide success. ... Another aspect related to site selection that has provided for Wal-Mart’s immense success is trade-area analysis. ... Merchandise Selection Another concept that has allowed for Wal-Mart’s success is their use of merchandise planning. ... With all the assortment of products and services Wal-Mart has to offer at prices cheaper than most competitors (especially mom and pop stores), it is no wonder that they have been such a great success. ... Wal-Mart also uses many other types of promotional tools, including price-matching and providing a happy environment, that has helped lead to their success. ... They have wisely used promotions to keep their success rolling. ... Granted, this paper in no way details every part of every section, but instead covers what I feel are the main contribution to their success.