sprint
Sprint As the nations third largest telephone and long distance provider, Sprint has always stood for technological innovation, excellent customer service, and creative marketing. ... Under the Sprint brand name in 1986, the company officially launched its domestic long distance services. Over the years, Sprint would solidify its industry leadership through a series of high-profile technological advances, including the nations first coast-to-coast fiber optic transmission. By 1993, the Sprint Corporation provided service to more than 6.1 million customer lines in 19 states, and by 1995 Sprint acquired a PCS wireless licenses in 29 major trading areas. Presently, Sprint’s Local Telephone Division surpasses the regional bell companies by serving some of the fastest-growing regions in the United States. Sprint PCS has built the only nationwide PCS network, and today it is the fourth largest wireless company. The Sprint Corporation has also set itself apart by combining a full suite of Internet services such as network access, web hosting, and applications management. From its small town roots in Abilene, Kansas, Sprint has evolved into a global communications company that serves 26 million customers in over 70 countries. ... Throughout the years, the Sprint Corporation has won many awards for various achievements. ... However, one particular award, the Malcolm Baldrige National Quality Award, Sprint has not received. ... ” By identifying how effective Sprint is in the categories of Leadership, Strategic Planning, Customer and Market Focus, Human Resource Focus, and Business Results, it becomes evident that the Sprint Corporation would be an ideal candidate for the Malcolm Baldrige National Quality Award. ... Sprint vision statement is, “to be a world-class telecommunications company-the standard by which others are measured.” In order to meet with this goal, for years Sprint has been setting new standards for a telecommunications company’s image, products, services, and business practices. ... Sprint’s greatest marketing contribution has been the volume discount theory; “the more you buy the less it will cost. ... Sprint serves 5 percent of the local telephone lines in the country. ... ” This is one of Sprint’s methods on strategic integration. ... At Sprint they also believe that bundling is built on simplicity and value. ... In order to be successful Sprint has implemented throughout the company these ideas, goals, and approaches in order to be such a successful communicational leader. With more than 20 million customers and $26 billion in net operating revenue, and their most important belief--Always satisfying and matching the customer’s needs, Sprint is one of the leaders in the Telecommunications industry. Thorough Sprint’s strategy development and strategy deployment, it has proven to be an excellent candidate in the area of Strategic Planning. Customer and Market Focus Sprint’s customer and market focus consists of how well Sprint determines the short and long-term needs of the customer’s requirements, expectations, and preferences. ... In order to achieve this, and for Sprint to keep its customers happy and have the “newest technology”, Sprint uses many tools. ... Due to the fact that Sprint has always been known for it’s horrible customer service, Sprint has come up with a new tool called “customer solution”. ... Customers can call Sprint and get automated information over the phone through a virtual agent named Claire, which is almost like speaking to an agent, or they can log on to Sprint’s innovated web site and get what ever information they need. ... In order to achieve this, Sprint also offers its customer’s global helpdesk support to assist with service problems, 24/7 multilingual customer service, and billing in multiple languages and currency. ... As well as being the number 3 largest telephone and long distance provider in the United States, Sprint is also the leading cellular service provider. ... Sprint also provides leading data and IP to hundreds of enterprises, carriers, and service providers around the world.