Critically compare and evaluate at least two theories of the media from extracts on the media
For this essay the two theories on the media I will critically compare and evaluate will be the ? ... One of the earliest theories of the media was the ? ... model builds from the idea that the effect the media has on the audience are straightforward and direct. This theory sees the audience as passive consumers who are directly impacted by media messages. ... In other words the audience might literally copy the actions of a television programme or believe, with out questioning any information of messages given to them through the media. Finally, this theory sees the effect of the mass media as being a powerful influence over the audience. The second theory that will be discussed is the Postmodernist theory on the media. The Postmodernist theory suggests that the mass media has a huge impact on our lives and maybe even controls it. ... live our lives increasingly through the products of the mass media, which have come to have an autonomous existence of their own. ... This means Postmodernists think the messages in the media whether it be a Britney Spears music video or the latest murder trial in Eastenders becomes the new reality and that the consumers are washed up in thousands of signs given out, therefore forgetting the real reality.