Harley Davidson Inc
Harley-Davidson, Inc. Company・s Brief History and General Situation Arthur・s brothers, William Harley and Walter, started Harley-Davidson Motor Company in 1903. They first started the business in the Davidson family・s backyard in Milwaukee, Wisconsin. ... The company was acquired by AMF Inc, which favored short-term profits instead of investing in research and development and retooling. Harley focused solely on sales, while competitors were continuously improving the quality of their motorcycles. ... Harley-Davidson Inc. ... This investment offers Harley-Davidson the possibility of gradual entry into the sport and performance motorcycles market. ... Harley-Davidson Inc. ... Harley・s first segment is the motorcycle and related products business. ... Since most Harley・s motorcycles are buying for recreational purposes, all other recreational entertainments are possible substitutions. ... As the largest motorcycle club in the world, Harley Owner Group offers their customers organized opportunities to ride. ... President and CEO・s Comments Criticize The president and CEO of Harley-Davidson Inc. ... As of 1997, Harley has generated 48. ... With these insignificant foreign market shares, Harley-Davidson cannot claim to have a big share of the ：world； market. ... When European motorcycle industry was growing rapidly, Harley・s sales were not. ... Figure 3 shows that the buyers of Harley-Davidson・s motorcycle were getting older and older. ... As the average age of the buyers are getting older, we can suggest that these buyers belong to the same group from the 60s; they are getting married and ride Harley motorcycle with their partners/spouses. ... Over the years, Harley built up a strong heavyweight image over the American buyers, but this image could be unfit to the Europe or Pacific market. ... Harley・s motorcycles are priced slightly higher than competitors. ... Harley-Davidson can merge or acquire weaker rival or smaller players.