Strategy- a central, integrated, externally oriented concept of how a business will achieve
its objectives.
A business strategy must create a clear idea of how profits will be generated. ... A type of strategy that can be advantageous to an organization is an
integration growth strategy. According to the Oxford University Dictionary of Business,
integration is the combination of two or more companies under the same control for their
mutual benefit, by reducing competition, saving costs by reducing overheads, capturing a
market share, pooling technical or financial resources, cooperating on research and develop-
ment, etc. The integration strategy is divided into two categories; horizontal and vertical.
This paper will discuss the advantages that a company can gain through horizontal or
vertical integration.
Horizontal integration is the combination of two or more companies in the same
business, carrying out the same process or production, usually to reduce competition and
gain economies of scale.
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