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Effects of Advertising The effects of advertising are quite obvious to the casual observer. The effects of portraying and depicting images of the perfect body and setting trends as to what is in and cool is enough to manipulate anybody. Advertising affects the mind, body, and soul. It’s most lasting and devastating effects are a result of the mental body. The mental effects of mass media's portrayal of the perfect body can cause people to resort to unhealthy methods of losing weight to attain that athletic and super model look that so many desire.