Sports Illustrated
Print Advertising – Sports Illustrated Case Study 50 points 1. Review the Sports Illustrated site, and describe their target markets using an STP approach. Specifically, discuss customer segmentation (demographic, geographic, psychographic, and behavioral), customer targets, and the various positions the magazine attempts to occupy in the consumers mind. http://sportsillustrated.cnn.com/adinfo/si/index.html 2. Discuss which advertisers would be drawn to the magazine and why based on your analysis form #1 above. Use specific examples. http://www.talkintrash.com/sportsillustrated/SIADVER2001.html 3. Review the Rate Card portion of the site in detail and answer the following questions: a.