internet and communication
The Internet and marketing communications The potential audience for Internet usage is very large, as more and more homes and business either get connected or develop their own websites. The Internet is a serious of connected computers that can be accessed by other parties, rather like a telephone system. ... The internet can be used to support the marketing process 1. ... distribution channel The internet provides opportunities to vary the elements of marketing mix. Internet marketing is an emerging form of direct marketing that can generate enquiries and sales and can be used to maintain relationships with customers very cost effectively and efficiently. The Internet can be used as a distribution channel, taking orders and delivering digital products. ... Digital products, in the fore of magazines, music and video, are capable of being distributed via Internet, without the need even to send a parcel through the post. Better after sales services can be provided on-line, not only because of cheaper and easier communication, but also through feedback links, usage information, news flashes on any product changes and mechanisms for fault reporting It is also a medium for communication and promotion of goods and services as well as for disseminating PR, and a research and planning tool for gathering both primary and secondary data. The Internet is now as good as other tool for communicating with customers and target audiences. Advertising on the Internet is similar to advertising through any other medium.