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Submitted by clee36 on 06/30/2008 05:21 PM
- Category: Business
- Words: 501
- Pages: 3
- Views: 18
- Popularity Rank: 5609
Pr Ads
Our promotional ads will be placed in various types of magazines like Health and Fitness, Sports Illustrated, Seventeen, Comic Books, and Reader's Digest. We chose all of these magazines for the reason that it would give us the ability to reach our entire target market. We placed the ads in the desired magazines because we felt that this would reach the consumers most likely to buy our products. For our anti-aging, endurance, and invisible pill our ad in these magazines would reach at least one group of people who are interested in these pills. Our ad with the design of the pills and the different colors will speak to our target market. Because our market is open to teenagers all the way to the elderly, our ad is general but broad enough to bring in the consumers so that when they see our ad they are attracted into buying our pills. Even with the lettering and the simple message that we put on the ad, we hope that it will draw people of all ages into reading the advertisement. The pros of having a magazine advertisement is that we will have good quality in the sense of how our ad looks, people will have the chance to read the ad carefully, and the promotion will have a longer life-span. The downside to having this type of print ad is that there is less mass appeal, not timely, and it costs a large amount of money.
Our company will figure what homes to send our direct mail by researching and evaluating. We will go to the stores where we sell our product and see who bought the pills and observe what city has the most people buying our good. Knowing this information, we can send out the larger amount of mail pieces to the cities that have continually bought the pills and then send a smaller amount to the people who individually bought the product. Our direct mail ad will speak to our target market because again, it will be broad and general but that allows us to draw in our large target market. This ad will have the little things, like the bright...
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